March 2021 Client: Reach Group

Public Landing Page per Course (Reach Group)

MoodleLanding PageEnrollmentUXAcquisition

The Challenge

Allow certain courses to have a public page (landing type) to inform and facilitate the enrolment of new or former students, without exposing the rest of the virtual classroom.

The Solution

We developed an adaptation in Moodle:

  • Option per course to enable a public landing.
  • Presentation of key course information (description, dates, call to action).
  • User-oriented enrolment flow (login/registration and enrolment).
  • Security considerations to not expose private content.

Results

  • Courses with enable-able public landing “on demand”.
  • Better acquisition and re-enrolment experience from a simple entry point.
  • Less friction to convert interested parties into active students.